Video Content for Websites
Hero videos, landing page videos and product page videos built around the way visitors actually read a web page.
Produced end to end by our team, sized for fast loading, and supplied in the cuts your site and your ad accounts need. Nothing is filmed, so there is no shoot to organise and no diary to clear.
No cost until you approve your concept.
Website video is a different discipline to broadcast or social film. It has to carry its message in the first few seconds, sit comfortably inside a page layout, load quickly on a phone, and hand the visitor straight to your enquiry form or checkout. We produce short, focused videos for hero sections, landing pages, service pages and product pages, each one written for the position it occupies on the site.
The work is handled entirely by our team. You tell us what the business does and who buys from you, then send whatever exists already: a logo, your current pages, product photography, a price list or a rough outline of your services. From that we build the script, the on screen text, the motion graphics, the music bed and the voice track.
Delivery includes a widescreen master for desktop layouts, a square or vertical cut for mobile and social placements, a silent looping version for hero backgrounds where audio would intrude, and a compressed file your developer can drop straight into the page without harming load times.
Websites with video perform better
Most visitors decide whether to stay on a page in a handful of seconds, and very few read a full paragraph before making that decision. A hero video answers the three questions every visitor arrives with: what do you sell, who is it for, and why should I trust you. It does that while they are still deciding whether to scroll.
The effect compounds on paid traffic. When you are buying clicks to a landing page, every point of conversion improvement lowers your cost per enquiry on the spend you have already committed. Video also holds visitors on the page for longer, which strengthens the engagement signals search engines read, and it gives your sales team something concrete to send after a first conversation.
There is a credibility argument too. A site with considered video looks like an established operation, and buyers weigh that heavily when the purchase carries risk or the price sits above impulse level.
The problem with traditional video for the web
Filming takes too long
Scheduling a shoot around your trading week, then waiting through rounds of edits, routinely runs for months. Meanwhile the page you wanted to improve is still working with text alone, and the offer has often changed by the time the file arrives.
Visitors bounce
Long blocks of copy rarely hold a first time visitor, especially on a phone. Traffic you paid for through search or ads leaves before it reaches the part of the page that explains why you are worth contacting.
Generic stock footage
Library clips of handshakes and open plan offices appear on thousands of sites. They fill the space without communicating anything specific about your work, your standards or your pricing, so the visitor learns nothing.
Built for the way websites work
Every video is planned around its placement. A hero video opens with the proposition and stays short enough that the visitor still scrolls. A landing page video mirrors the promise in the ad that brought the click, so the message does not break at the door. A product page video shows the detail photography cannot, then closes on the buying decision.
We pair generative production tools with a human creative lead, so the result is written and directed rather than assembled by a machine. A writer sets the narrative order, an editor paces the cuts and matches the on screen type to your brand, and the technology removes the shoot and the cost attached to it. Read more about the method on our AI video marketing page.
You receive your concept within 24 hours of your consultation and your finished video in around two weeks. Because nothing is filmed, later changes to your pricing, your range or your call to action can be handled without booking a second production.
What video content for websites delivers
Higher time on site
More clicks on your call to action
Stronger website engagement
More enquiries from existing traffic
Made for websites that need to convert
The service suits companies that already have visitors arriving and want more of them to make contact, rather than those looking to manage a production project across the next quarter.
- Businesses with steady traffic but weak conversion on the homepage
- Brands running paid campaigns to landing pages that need to work harder
- Service companies whose offer needs explaining above the fold
- Online retailers wanting stronger product page engagement and fewer returns
- Sites relying on stock imagery that says nothing specific about the work
- Teams rebuilding a website who want video ready for launch day
From idea to live on your site
STEP 01
Book consultation
Quick discovery call
STEP 02
Receive concept
Within 24 hours
STEP 03
Approve concept
No cost until approved
STEP 04
Delivery
In around 2 weeks
The consultation is a short conversation about your pages, your traffic and the action you want visitors to take. Everything after that sits with us, including the file sizes and formats your developer needs. See the full process on our How It Works page, or watch finished work in our portfolio.
See it before you commit
We present the concept, the script and the visual treatment before any money changes hands, so you can judge the direction against the page it is destined for. If it is not right, you walk away owing nothing.
Once approved, production runs to a fixed timescale of around two weeks, and you keep full commercial use of every file, so the same video can run on your site, your social profiles and your paid campaigns without further licensing.
Get video that lifts your website performance
Fast, simple, and zero risk. Receive your concept within 24 hours. No cost until you approve your concept.
Limited consultations each week · View availability
Apex Video Promotions produces video content for websites across the United Kingdom, including hero videos, landing page videos and product page videos. Our process combines generative video tools with human scripting and creative direction, which means web ready video without a shoot, without a crew and without the usual budget. Explore related services including website video production, promotional video production and business promotional videos.